Carey Corea, CEO, Brand Strategist

The articulation of brand essence brings an organization's core vision and values into harmony. A properly defined brand essence provides a crucial link with the development of the brand's identity program. Brand identity programs communicate and give tangible expression to the brand's core values. Idea Connections has developed a unique three-point methodology for distilling an organization's brand essence from the complexity of thought that surrounds it. The articulation of brand essence, along with development of the brand's value proposition, constitute the twin pillars of Idea Connections' brand identity architecture.