Idea Connections drives traffic to McDonald's at Wal-Mart.

Atlanta, GA--Idea Connections has created a tasty cross-promotion at Wal-Mart. For a 4-week period, consumers in the Photo Center at Wal-Mart locations nationwide will hear and see messages about McDonald's new SnackWrap(TM), available in restaurants at Wal-Mart.

Awareness messaging and a price offer are delivered in the Photo Center via a photo kiosk and bag stuffers. In turn, consumers at McDonald's will learn about new products and features in the Wal-Mart Photo Center, including new stain-resistant prints offered with Kodak Picture Maker.

Idea Connections has helped develop and manage this promotion along with creating point-of-sale materials that include a kiosk video loop, tray liners and sample print dispensers at McDonald's.